I don’t mean to scare you with this title, but I do want to get your attention because this is important. Thankfully the mistakes I am going to tell you about won’t actually kill you and Pinterest won’t shut you down for doing it. However, you could be losing potential readers and followers to your blog or Pinterest account if you make these mistakes. Even if you don’t have a blog, you still want to be sure that you are pinning properly, so read on.
My Oops Moment
If you know me at all, you likely know that I adore Pinterest. I’ve mentioned before on my facebook page that I have over 5,500 pins. I am not kidding when I say I love Pinterest! I could spend hours looking through all those lovely pins of awesome DIY tips, inspiring quotes, mouth watering recipes and craft projects I may never actually do. So I was horrified to find out that I was making a possibly fatal mistake when I pinned some of my blog posts.
Recently I noticed one of my posts I pinned was not directing to the proper place so I did a little investigating. It turns out I was not pinning some of my posts properly, uh oh. Then I realized other people might be doing this too. And what if someone repinned that post!? All my repins wouldn’t be misdirected and people could be coming to my site but leaving empty handed…not good.
So I decided to write this post about two fatal mistakes you might be making with Pinterest even though you might not realize you are doing it.
Pinning the home page instead of the actual post
Here’s a scenario: You found an awesome looking recipe or DIY project while pursuing your Pinterest page so you repin it and then click the link to check it out. The problem is that when you get to the site you are seeing the blogs homepage and not the post you wanted…bummer. Has this ever happened to you? It is soooooo frustrating to find a great pin only to be directed to the wrong place.
What do you do now? You could try to search for it but unless your intrigued by the site you’ll probably just forget about it and go back to finding something else to repin. Unfortunately, that’s a loss for that website, even if they weren’t the ones to initially pin the post that took you there.
Also, if you follow someone on Pinterest that has a lot of misdirected pins, you’ll probably un-follow them. I mean, who wants to keep finding great pins that don’t go where they are supposed to!?
How to Properly Pin
I was under the assumption, like you may be as well, that using the pin it button within the post would mean my pin would direct to that post but it doesn’t. I have tested this with multiple pinning tools and it will always pin to the homepage unless you specifically click to the individual post first. The easiest way to get to the right page is to click the title of the post which will direct you to the specific URL of the post you want to pin.
If you see a post that you like on a blog, be sure to click to the separate page for that post before you repin it. I know it’s tempting to just click the little pin it button while on the homepage, but don’t do it! That is unless of course you want to pin the home page on purpose. The last thing you want is to pin a great recipe and then never be able to find it again.
Once you are on the right page, go ahead and pin away! On my site you can either use the pin it button under the images or the shareaholic tool at the bottom of the post. You can also use the pin it button in your browsers task bar if you have one. Many sites also have a hover pin button which would work as well.
Don’t worry it’s not too late if you did it wrong, it can be fixed. Depending on how many posts you have pinned wrong it might take some time, but there is hope!
What to do if one of your pins goes to the wrong place
So what do you do if you’ve already pinned something that doesn’t direct to the proper place? Thankfully you don’t have to delete it and repin. Actually, it is quite easy to fix! I took some screen shots to show you step by step how to fix your pins so that they direct to the proper post.
Once you’ve located the source, you just need to find the correct URL by going to the page the pin came from. Find the post you have pinned, and copy the URL. Then come back to this page and paste into the source box.
Pinning the Wrong Image
The other fatal mistake you might be making is pinning the wrong image. Even if you click to the individual post, there are often multiple pinnable images on that page. So how do you know your pinning the right one?
Take a look at this screen shot. I clicked the pin it button from my anniversary post. This post only has one image, yet there are many here to choose from. Most of the images you see are on other parts of my site like in the side bar.
So when choosing an image to pin, be sure to pick the image you want at the highest resolution available. Also, it is likely the image you are looking for is close to the beginning of the list, so keep that in mind.
Pin and Share
Now that you know how to pin properly, go ahead and share this post with all your Pinterest using friends so they can know too.
Here’s an easy tweet for you to share:
Are you making these fatal Pinterest mistakes? Find out here! <—–Tweet That!
Lets get the word out so we all make sure we’re pinning properly. Don’t forget to pin this post, just make sure you click the title before you repin!